Breadth built across product, digital and AI
My current focus is product leadership, enterprise transformation and applied AI. The depth behind that focus comes from years of hands-on work across digital marketing, ecommerce, marketplaces, analytics, payments, customer engagement, platform development and business transformation.
This page is a structured view of that breadth — the systems, channels, platforms and disciplines I have worked with over the course of my career.
Product & Technology
Product strategy and technical fluency built through hands-on work across web, mobile, platforms, APIs and digital systems.
Earlier in my career I developed working familiarity with HTML5, CSS, Bootstrap, PHP and MySQL, alongside prior exposure to Flutter / Dart. This technical literacy helps me work effectively with engineering teams; it is not a claim of specialist software-engineering depth.
Where this experience comes from
- Vikrobit Technologies: platform conceptualisation, system architecture, UI/UX, app development and cloud deployment.
- Berger Paints: B2B Digital Lead Module, B2B Lead Management Portal, Shade Genius web chatbot and direct-to-bank incentive mechanisms.
Enterprise Transformation
Moving business processes from fragmented or offline workflows into measurable digital systems.
Where this experience comes from
- Berger Paints: dealer digital onboarding, Stores Management Software, lead-management portals and partner ecosystem digitisation.
- Enterprise product work: SAP, CRM and distributor data connected to field workflows, adoption and cross-functional roadmaps.
Ecommerce & Marketplaces
Experience spanning owned ecommerce, B2B/B2B2C commerce, marketplace operations and digital distribution.
Where this experience comes from
- Torero: Amazon India, Amazon US and Flipkart operations; SellerCentral, VendorCentral, SellerFlex, VendorFlex, catalogues, brand stores and marketplace launches.
- Prime Style: owned ecommerce, B2C/B2B sales, marketplace selling, payments, fulfilment and operational management.
- Berger Paints: ecommerce roadmap spanning D2C, B2B2C and D2G contexts.
Growth & Digital Marketing
Earlier digital roles included direct responsibility for customer acquisition, performance marketing, local discovery and campaign measurement.
Earlier hands-on digital roles gave me direct exposure to acquisition, campaign measurement and customer discovery — experience that now informs how I think about product adoption and growth.
Where this experience comes from
- Berger Paints: lead generation, digital campaigns, SEO/SEM exposure and Google Business Profile listings with virtual numbers.
- Torero: Amazon Marketing Solutions, keyword selection and ACoS optimisation.
- Prime Style: customer acquisition and digital marketing alongside commercial operations.
Customer Engagement
Connecting messaging channels, verified business identities and customer-facing workflows.
Where this experience comes from
- Berger Paints: WhatsApp and Truecaller verified accounts, virtual numbers, dealer onboarding, lead workflows and the Shade Genius web chatbot.
Creative & Content Operations
Coordinating useful content and creative assets across commerce and customer experiences.
Where this experience comes from
- Torero: product photography/video and Amazon Brand Store content supporting marketplace launches and partner collaboration.
Commercial & Leadership
The operating side of product work has always included commercial decisions, stakeholders, budgets and execution governance.
Where this experience comes from
- Prime Style: entrepreneurship, customer acquisition and commercial operations across owned and marketplace channels.
- Vikrobit Technologies: business formation, platform conceptualisation, go-to-market and digital promotion.
- Torero: team leadership and Amazon/Flipkart partner collaboration.
- Berger Paints: digital roadmaps and reporting to senior leadership.
Technical literacy
Hands-on / current or recent
Public AI product prototyping, RAG and grounded responses, structured outputs, Firebase deployment and API-connected product workflows. The AI Lab documents the scope and limitations of the public experiments.
Explore the current AI work →Worked with / prior technical exposure
Working knowledge and prior hands-on exposure to Flutter / Dart, HTML5, CSS, Bootstrap, PHP and MySQL, alongside system architecture, cloud deployment and API integrations across entrepreneurial and product projects.
Technical literacy here reflects hands-on exposure and working knowledge accumulated across products and entrepreneurial projects. It should not be interpreted as a claim of specialist software-engineering depth.
Platforms, tools & disciplines index
An alphabetical index of the published experience categories above.
124 entries
- ACoS Optimisation
- Agency Coordination
- Agency Management
- Amazon
- Amazon Advertising
- Amazon Brand Store
- Amazon Marketing Solutions / AMS
- Amazon SellerCentral
- Amazon US
- Amazon VendorCentral
- API Integrations
- B2B
- B2B Sales
- B2B2C
- B2C Sales
- Banking Integrations
- Bootstrap — prior exposure
- Brand Marketing
- Brand Store Design
- Budgeting
- Business Generation
- Business Process Design
- Campaign Measurement
- Catalogue Management
- Change Management
- Chatbots
- Cloud Computing
- Cloud Deployment
- Commercial Platforms
- Content Marketing
- Corporate Videos
- Creative Asset Development
- CRM
- Cross-Functional Leadership
- Cross-Functional Team Coordination
- CSS — prior exposure
- Customer Engagement Workflows
- D2C
- D2G
- Dealer Onboarding
- Design & Layout
- Digital Adoption
- Digital Campaign Strategy
- Digital Product Management
- Digital Roadmaps
- Digital Strategy
- Digital Transformation
- Email Campaigns
- Enterprise Communication Platforms
- ERP / CRM Integration
- Facebook Campaigns
- Fintech Implementation
- Firebase
- Flipkart
- Flipkart Big Billion Days
- Flipkart Vendor Dashboard
- Flutter / Dart — prior exposure
- GeM Marketplace
- Google Analytics
- Google Business Profile / GMB Listings
- Google Campaigns
- Google Tag Manager
- HTML5 — prior exposure
- Hyperlocal Marketing
- Internal Portals
- Lead Generation
- Lead Management
- Legal & Tax Considerations in Digital Initiatives
- Marketplace Content Production
- Marketplace Operations
- Marketplace Partnerships
- Microsoft Power Automate
- MIS
- Moment Marketing
- MySQL — prior exposure
- NEFT
- Offline-to-Online Transformation
- Order / Fulfilment Workflows
- Organic Social
- Owned Ecommerce Platforms
- Payment Gateway Integrations
- Payment Gateway Setup
- Performance Marketing
- Phase-wise Implementation
- PHP — prior exposure
- Pixel Setup
- PPC
- Process Digitisation
- Product Launches
- Product Photography
- Product Photoshoots
- Product Strategy
- Reach & Frequency
- Revenue Growth
- ROAS
- ROI
- Sales Force Automation
- SAP
- SellerFlex
- SEM
- Senior Leadership Reporting
- SEO
- SMS Campaigns
- Social Media Management
- Stakeholder Management
- Stakeholder Training
- Store Management Systems
- System Architecture
- Team Leadership
- Team Management
- Technology Strategy
- Testimonial Videos
- Truecaller Verified Accounts
- UI/UX
- UPI
- User Research
- Vendor Management
- Vendor Negotiation / Management
- VendorFlex
- Virtual Numbers
- Web & App Development
- WhatsApp Campaigns
- WhatsApp Verified Accounts
- Workflow Automation
Related work & experiments
Making Incentives Work in Real Time
How a slow, opaque incentive process was redesigned into a faster and more transparent digital experience—from validation to settlement.
Connecting the Data Behind Everyday Sales Decisions
A case study in redesigning fragmented sales workflows into a connected digital operating system for field teams and managers.
Building Commerce for a B2B2C Ecosystem
How we approached digital commerce in a channel-led business where the buyer, seller, influencer and end consumer were not always the same person.
Retrieval & AI experienceDharma AI
A grounded AI conversation that connects modern dilemmas with curated wisdom, practical interpretation and clear next steps.
Structured assessment & decision systemsSCORE-AI
A role-oriented AI capability assessment that turns structured answers, scenarios and declared evidence into a practical development profile.
- Name
- Prasanjit Saha
- Location
- Kolkata, India
- Experience
- 16+ years
- Primary focus
- Product Leadership · Enterprise Transformation · Applied AI
- Experience areas
- Ecommerce · B2B/B2B2C platforms · Enterprise systems · Digital marketing · Marketplaces · Fintech · AI products